Color us surprised: It turns out the hues you use in your home can have a great influence over how well it's received by buyers. According to Colorcom, expert color consultants, 92.6 percent of surveyed consumers said that visual factors play the most important role in a purchase.
This is likely because color can have a variety of psychological effects, causing us to feel anger or, in this case, inspire us to spend.
"Color can change how you feel, it has an instantaneous effect," Constance Forrest, a design psychologist and principal of Forrest Painter Designer, told Realtor magazine. "If people walk into a space and sense a warm color, they immediately get a sense of a cozy home and will probably react positively."
Ideally, you'll want your home's colors to encourage buyers to make an offer. Here are some ways to do so:
Try to appeal to wider audiences
Your curb appeal is essential to reeling in buyers, which is why this color selection is so important. Having a bright purple exterior might be endearing or interesting to a select few buyers, but that kind of approach won't help you attract more people to your listing.
Some experts suggest colors like a warm, buttery yellow that are pleasing, yet still eye-catching, work better to grab buyers. Psychologically, yellow signifies happiness, which is what you'll feel if you can close this deal!
Don't be too neutral
Neutral tones, like beiges and grays, are great for interiors and are all the rage right now. However, you don't want to tone down your rooms too much, otherwise you'll be edging on drab more than fab.
Realtor.com recommends using bold colors in small quantities, so they act as an accent instead of a statement. You can include splashes of color in your furniture, accessories or wall art. That can add personality and liven up the room. However, make sure you're keeping it interesting without creating a rainbow eyesore.
Use complementary colors
Avoid a boring monochromatic scheme by using complementary shades to direct the feeling of your home. It's not important to exactly match the colors in your furniture with that of your walls.
In fact, it's better to keep it in the same family of "warm" or "cold' to keep the feeling, not the palette, consistent. However, you should use a color wheel or test out hues side by side to make sure they don't clash.